In today’s fast-evolving media landscape, audio content has re-emerged as a dominant force. Businesses now have more options than ever when it comes to using audio to promote their brand. Two of the most popular platforms - traditional radio and podcasting - offer unique advantages and challenges. But how do you decide which is best for your brand? Let’s break down the key differences between radio and podcasting to help you make an informed decision.
1. Audience Reach and Targeting
One of the primary differences between radio and podcasting lies in how they reach audiences.